You know me, I don't like to complain

Loca – About Loca:

Loca is a pervasive surveillance project that currently exploits Bluetooth technology. To best participate in the loca project you will need to set bluetooth to ‘discoverable’ on your cell phone.

Imagine that you are walking down the street when you hear a beep from your phone. You see a message reading:

“You were in a flower shop and spent 30 minutes in the park; are you in love?”

The thing is – you were in the flower shop an hour ago and then you did go to the park for half an hour!

This is probably one of the most creative uses I’ve seen for device discovery. And in the case of Loca, it is pseudo-anonymous information—Loca doesn’t know who you are, they only know your handset.

I like that.